I Am From Pittsburgh

This Idea did not make it to the Top 20.  If you are still interested in it, consider applying for a Sprout Fund Seed Award. 

Idea Overview

Create a desire for people, individually, to invest in the Pittsburgh Metropolitan Area

Idea Round Up Concept Sheet

Who worked on idea?

Marley Kay, Tom, Meredith, Brian, Paul, Katrina, Johanna, Olivia, Beth, Jina, Greg

What is the idea?

Create a desire for people, individually, to invest in the Pittsburgh Metropolitan Area

How would idea work?

• It is all about awareness, a small step to greater change; change specifically in the direction of communities coming together and consolidating municipality services
• Series of events/happenings
• Year-long celebration in 2008 for the 250^th anniversary of Pgh
• Ads, buttons, bumper stickers
• Concerts, art events, community celebrations
• Social networking mechanism
• Bring back flux like events as bridge to communities
• Create a desire for people to invest individually in Pgh
• The metropolitan area: each borough can develop its local identity that can be celebrated and organized in one place
• A history, historical and contemporary of each area
• PR/branding/marketing plan for Pittsburgh to Pittsburghers

Pluses:

• We become bigger/diverse, change how Pgh actually looks
• Spread awareness

Concerns:

• The negative view currently held by people in the city
• Issues surrounding communities coming together

Community opportunities:

• Eventually bring municipalities together to decrease taxes
• By the end of the campaign individuals in the region will say with pride, "I am from Pittsburgh"